WE ARE BLUE
Solutions speak louder than words
At Blue, we are driven by human ingenuity and how it can be applied to deliver tangible solutions that benefit people and the planet
As a catalyst for innovations that can solve the major challenges facing our planet and the people living on it, Blue’s mission is to find, engage with, invest in and support entrepreneurs and innovators who are driven by the ambition to make a difference. Seeking and propelling anything from an initial seed of an idea to concepts and businesses in a clear growth stage, as well as mature businesses with significant potential. Blue aims to boost knowledge, dedication and enthusiasm which benefit the world.
We have already made an impact. Blue has founded, nurtured and grown Blueair and Bluewater into impactful global leaders in their respective fields, air and water. We have invested in successful and determined entrepreneurs who have founded and built successful ventures, and Blue has provided support to numerous research and educational initiatives in line with our overall vision to create a healthier planet.
Bring to life ideas to improve the health of people and the planet.
Aim to make the difference by investing in innovative entrepreneurship.
Support initiatives with partnership, knowledge, resources and enthusiasm.
MISSION
Our first innovations are already spread over the planet
BLUEAIR
At Blueair, we believe in clean air for everyone. 3.5 billion people around the world lack access to clean air. Our quest for clean air led to the development of the world´s best air purification systems that deliver the cleanest indoor air possible. Blueair was started by Blue and has now been sold to Unilever to gain maximum spread across the world. blueair.com
BLUEWATER
2.2 billion people on earth lack clean water and many others don’t trust their tap water. With Bluewater we can provide them all with locally cleaned water. Locally cleaned water doesn’t need transportation, with fewer emissions and no plastic bottles as a consequence. Bluewater purifiers are available for homes, cafés and restaurants. They are already in use around the world. bluewatergroup.com
We use our experience and knowledge to support environmental entrepreneurs and organizations all around the world
FLINT – MICHIGAN
In January 2016, in response to the devastating Flint, MI lead crisis, our initiative Bluewater donated two water purifiers that In the first year generated up to 455,520 gallons of healthy drinking and cooking water for two community care centers, Catholic Charities and the Shelter of Flint, replacing the equivalent of around 1.7 million one-liter water bottles.
BAGNGO
Bag'N'Go makes a difference to the environment by creating an alternative to the plastic bag. The company has developed nylon pockets in a handy little package that you can have in your pocket or in your handbag and pick up when you go shopping.
We invest in entrepreneurs and companies that do good for you and good for the planet
We believe access to clean air and clean water are human rights. We believe in innovations that create sustainable food and energy solutions in alignment with planetary requirements, and natural resources. We believe in an inclusive society based on human values as a driver of fundamental principles for the future. Therefore, we are committed to be a thought-leader in identifying and supporting initiatives that are resourceful, sustainable and serve as a force for good in society. This is why we invest in entrepreneurs and companies that do:
GOOD FOR THE PLANET
The planet is longing for sustainable solutions that don’t hurt. That's why we invest in:
• Pure energy
• Pure materials
• Pure humanity
LATEST INVESTMENTS FOR A HEALTHIER PLANET